About Us 2 of 12

2. Vision, Mission and Values


Our Vision

“Inspired by our love for football, we endeavour to empower everyone in the community in and around the town of Sudbury to develop their physical fitness and mental wellbeing, and make this a great place to live, work and thrive.”

Our Mission

“AFC Sudbury is a fully inclusive community-based club committed to providing the best possible environment for the pursuit of sporting and educational excellence and enjoyment. The safety, security and wellbeing of participants, spectators, staff and volunteers remains our priority. Financial discipline and caution will enable the continued investment and improvement of the facilities and equipment ensuring the long-term security of the club.”

CORE Values

COMMITMENT: Our players commit to their fitness, their training and each other so that they can run faster, jump higher and compete stronger. The whole club is committed to making Sudbury a great place to live, work and thrive.

OWNERSHIP: Our Mission stresses the importance of prudent organisational management to underpin the way that our players, at all ages, take ownership of their role within their squad and make each team bigger and better than the sum of its players.

RESPECT: Our players approach every match with respect for their team mates, coaching staff, opposition, officials, volunteers and the supporters - while the club extends this integrity across
our entire community.

EXCELLENCE: We harness our Commitment, Ownership and Respect to consistently pursue excellence in all that we do. This delivers a breadth of benefits to the community that we serve.