Panini is one of the world’s most recognisable names in sports collectables, and we are proud to welcome such an iconic brand to the AFC Sudbury family.

The partnership will provide valuable support to the team throughout the season, helping our young players continue their development in a positive and competitive environment.

Head of Sport Marketing at Panini, Katie Gritt, said, “Panini has been synonymous with football for nearly 70 years, and we are delighted to support at all levels, from grassroots up! Being a key part of children’s footballing journeys, creating memories they will look back on fondly, is an essential part of our brand values and we are delighted to support the AFC Sudbury EJA Boys U14’s! We wish them all the very best for the season!”

U14s Head Coach, Jordan Gibbs, said, “Having Panini alongside us is so special. Panini has a unique place in football culture — it turns players, teams, and competitions into something tangible that fans can collect, share and treasure. For our players, seeing themselves, their teammates and their journey supported by Panini adds another dimension to those memories. It gives them something they can hold onto, look back on, and say, ‘I remember that season, that team, those moments.’

“Every match, every training session, every goal, and every milestone becomes another chapter in their football story. We want these young players to enjoy the journey, to be proud of what they achieve together and, most importantly, to create memories that last a lifetime. Panini will help capture those memories and make this chapter of their football journey even more special. We are very grateful to Panini for their support and are hopeful that this season we can deliver success on the pitch.”

Everyone at AFC Sudbury would like to thank Panini for their support. We look forward to working together and seeing their famous name proudly displayed on the front of our EJA Boys U14s’ shirts.